Ready to learn what marketing and sales innovations are coming next? Join business and marketing visionaries, AI experts, and global leaders at Salesforce Dreamforce in San Francisco September 12th- 14th. With 1500+ sessions, there’s something for everyone here, from your marketing team to IT. But with so many informational sessions, how do you know the best way to get the most out of your Dreamforce experience?

We’ve curated a best list of AI, data, and industry-specific sessions, so you can get up close with visionaries and AI experts to discover how new AI-innovations can empower you to make faster data-driven decisions:

Enrich Your Personalization Strategy With These AI-Focused Sessions

CX Powered by AI and Fueled by Data: Discover with our panel of executive thought leaders on how to apply Learn, Innovate, Transform, and Enhance (LITE) approach to redefine the customer relationship and experience.  

• Role: IT, Product Management
• Industry: Media and Entertainment
• Product: Data Cloud, Einstein  
• Session Level: Introductory

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3 Ways for Partners to Build an AI Enablement Strategy- Get AI-ready with an enablement roadmap and hands-on learning resources to set your business up for success to harness new technologies, navigate new challenges, and lead customers into an AI future.

• Role: Consultant
• Product: Einstein
• Session Level: Introductory

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Map AI-Powered Customer Journeys to Personalize Each Moment - Creating personalized journeys is crucial for marketers who want to deliver results. Learn to scale your efforts across the customer lifecycle by overcoming complexity and creating 1-to-1 journeys.

• Role: Marketing
• Product: Marketing Cloud
• Session Level: Introductory

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AI-Powered Personalization in B2B Commerce- Join us to discuss how AI enables personalized product recommendations, tailored promotion strategies, and customized marketing campaigns to enhance customer engagement and drive sales.

• Role: Commerce
• Product: Commerce Cloud
• Session Level: Intermediate

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Build Personalized, Modern Websites with the Power of AI- Experience the power of Lightning Web Runtime in building next-gen websites for sales, marketing, and commerce with AI-fueled search and personalization.

• Role: IT
• Product: Salesforce Platform
• Session Level: Introductory

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Elevate Customer Experiences with Einstein - Learn how Einstein helps teams work faster—whether that's sales reps creating a pipeline that closes; service agents resolving cases in record time; or marketers building high-performing campaigns.

• Role: IT
• Product: Einstein
• Session Level: Introductory

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Enrich Your Marketing Strategy With These Vertical-Specific AI-Powered Sessions

Transform at Speed with Industry Specific Solutions - Discover how to accelerate your experience transformation and maximize ROI with industry-specific Salesforce solutions customized for your business’s needs, workflows, and data.

• Role: Architect, Service
• Industry: Public Sector
• Product: Mulesoft, Service Cloud
• Session Level: Introductory

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Building Consumer Goods Brands with Trusted, Generative AI - Generative AI is increasing the speed of change in consumer goods. Hear how two leading consumer goods companies are using generative AI to build brand relevance and activate data.

• Role: Commerce, Marketing
• Industry: Consumer Goods
• Product: Marketing Cloud
• Session Level: Introductory

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Generative AI 101 for Retail - Join industry Trailblazers as we discuss how generative AI will revolutionize retail operations, scale real-time personalization, and unlock the ability to connect with shoppers in a whole new way.

• Role: Commerce, Marketing
• Industry: Retail, Consumer Goods
• Product: Einstein
• Session Level: Intermediate

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How Gen AI Revolutionizes the Media & Entertainment Industry - Immerse yourself in the realm of generative AI as we explore its impact on the media and entertainment industry. Discover how it transforms content creation, ad sales, and audience engagement.

• Role: Marketing, IT
• Industry: Media and Entertainment, Technology
• Product: Media Cloud, Einstein
• Session Level: Introductory

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A New Day for Health: Get Started with AI + Data + CRM - Modernize patient, member, and provider experiences. Reduce costs with automation. And help teams deliver life-saving devices and therapies, faster with Salesforce, the #1 AI CRM for health.

• Role: Marketing, IT, Operations
• Industry: Healthcare and Life Sciences
• Product: Health Cloud, Data Cloud, Einstein
• Session Level: Intermediate

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Deliver Exceptional CX with C360 for Financial Services - Learn how financial services customers consolidate data across markets and digital channels into a 360-degree perspective to accelerate time-to-market and enhance operational efficiency.

• Role: IT
• Industry: Financial Services
• Product: Sales Cloud
• Session Level: Introductory  

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AI + Data + CRM = Insurance Broker Magic - Learn the secret to driving efficient growth for independent agencies and brokerages. Discover how to use AI + Data + CRM to increase revenue and improve client engagements.

• Role: Marketing, Sales
• Industry: Financial Services
• Product: Financial Services Cloud
• Session Level: Intermediate

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Adapting to the Future Through University Partnerships- See how public and private partnerships will future-proof talent who can adapt to the shifting demands for new skills in AI, predictive analytics, computer vision, conversational interfaces, and more.

• Role: Partner
• Product: Salesforce Platform
• Session Level: Introductory

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Establish a Single Source of Truth with These Data-Charged Sessions

4 Steps to a Future-Proof Marketing Data Strategy- Marketing data is ever-evolving and complex. Learn how to connect, prepare, analyze, and scale your data with Marketing GPT Intelligence.

• Role: Marketing, IT
• Product: Marketing Cloud
• Session Level: Intermediate

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Build a Data-First Strategy for Personalization- Top brands use Data Cloud and Marketing GPT to make every customer interaction smarter and more valuable. Learn how CDPs can unify customer data, drive personalization, and increase efficiency.

• Role: Marketing
• Product: Marketing Cloud, Data Cloud
• Session Level: Intermediate

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Building a 360-Degree View of Customers with Data and AI- Discover how a pioneering LatAm company used Data Cloud to seamlessly integrate 15+ data sources, boosting customer insights and driving growth, retention, and conversions.

• Role: Marketing, IT
• Industry: Financial Services
• Product: Marketing Cloud
• Session Level: Introductory

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Find Out What's New and What's Next for Data Cloud- Data Cloud helps companies unlock value from their customer data in real time at scale. Join Rachel Duncan, Sr. Manager of Consumer Data Strategy at PepsiCo, Inc., to learn about our latest CDP innovations and Data Cloud’s role in the future of data-driven experiences.

• Role: Marketing
• Product: Marketing Cloud, Data Cloud
• Session Level: Introductory

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Build a Complete View of Your Marketing Performance Data- A strong data foundation is at the core of all successful marketing. Understand how Marketing GPT intelligence can help you connect your disparate data sources for cross-channel insights.

• Role: Marketing, IT
• Product: Marketing Cloud
• Session Level: Introductory

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Looking for more opportunities to drive digital transformation with AI in your organization? Meet us at Dreamforce at the Cognizant booth (booth # 1808) to discover how we can help you optimize your marketing operations and deliver an out-of-this-world customer experience.  

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