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Featured!

Determining the Next Steps of Your Digital Transformation Journey

Undergoing digital transformation can further optimize processes and personalize the customer experience, but where should you begin? In this blog, Learn how to reach the next steps of your journey.

Featured!

Address Economic Trends with a Proven Treasury Management Strategy

Learn how treasurers can proactively adapt their cash management strategy to grow in bull and bear markets by addressing current market trends.

Featured!

Determining the Next Steps of Your Digital Transformation Journey

Undergoing digital transformation can further optimize processes and personalize the customer experience, but where should you begin? In this blog, Learn how to reach the next steps of your journey.

Latest Articles

How We’ve Helped Clients Lay a Solid Marketing Foundation Going Into 2023

When re-evaluating your marketing strategy going into 2023, it's critical to ensure your current systems enable you to pivot quickly and better meet your customers' needs.

Marketing

Getting Your Marketing Strategy Ready for AI

In this article, we’ll examine AI-adoption best practices that ensure you are implementing the tech in accordance with your marketing strategy and goals.

Marketing

Enhance Your Customer Experience with These Top 3 AI Marketing Use Cases

AI is evolving rapidly and continues to revolutionize marketing operations and the customer experience. In this article, discover powerful use cases for AI that enable hyper-personalized experiences.

Marketing

Our Favorite Leveled-Up Holiday Campaigns

Listen to Tyler Williams and Jess Endl, Marketing Strategy Manager on Lev's Creative Services team, discuss their favorite holiday campaigns and dissect what makes each unique and successful.

Podcasts

AI Can Help Me Personalize the Customer Experience?!

Discover how AI can help you add a further degree of personalization to your customer experience and deliver dynamic content that is timely, accurate, and relevant.

Marketing

How to Ensure Your 2023 Holiday Campaigns Make an Impact

In this blog, we analyze how you can make a positive impact this holiday season with your campaigns.

Marketing

Top Market Trends Going Into the 2023 Holiday Season

To kick off your 2023 marketing holiday planning, we discuss the top 5 trends we expect to influence consumer habits, and how you can make a positive impression this upcoming holiday season.

Marketing

Enhance Your Marketing Strategy With These AI-Focused Salesforce Dreamforce Sessions

We’ve curated a best list of AI, data, and industry-specific Salesforce Dreamforce sessions. Discover how new AI-innovations can empower you to make faster data-driven decisions.

Marketing

Building An Experience-Focused Marketing Strategy

In episode, join host Jordan Kraus and special guest Angela Ely, a seasoned senior marketing consultant at Lev, as they delve into how to create a customer experience-focused strategy.

Podcasts

Top 5 Personalization Myths

Unravel the truth behind personalized marketing. In this enlightening episode of Level Up, Jordan and Laura lay out the truth behind common misconceptions surrounding personalization.

Podcasts

What is Experience Orchestration?

Providing unique experiences is key to attracting customers. In this blog, we examine how a successful experience orchestration initiative can empower you to craft experiences that wow customers.

Marketing

Top 4 Tips for Ensuring Your Tech Stack Fulfills Your Marketing Strategy

In this article, we discuss how you can break free from martech debt and design processes that empower you to fulfill your marketing strategy and deliver personalized experiences at scale.

Marketing

How to Craft a Successful Experience-Focused Marketing Strategy

Customer experiences can make or break brands. In this blog, we’ll analyze what a successful experience looks like, so you can design a marketing strategy that enhances your audience’s.

Marketing

Generative AI-Powered Salesforce Tools That Can Revolutionize Your Brand’s Customer Experience

While AI is a priority for marketers, many are unsure where to start. In this blog, we highlight how to get the most value out of generative AI-powered Salesforce tools coming throughout 2023 & 2024.

Marketing

How to Find Your Own Style of Storytelling in Marketing

People have an abundance of choices when it comes to what they read, watch and listen to, so it's critical to have a unique voice. In this blog, we'll discuss best practices on finding your own.

Marketing

Build Stronger Connections with Compelling Stories

Join Laura and Tyler to discover the secrets behind successful storytelling and explore the power of crafting experiences with dynamic stories that put your customers at the center of your brand.

Podcasts

AI Can Help Me Personalize That?!

In this Level Up episode, Joe and Laura discuss the current benefits and limitations of generative AI and how marketers can become better AI prompters to personalize the customer experience.

Podcasts

Top 4 Elements of Exceptional Brand Storytelling

Storytelling is critical to help us to connect with others through shared experiences. In this blog, we'll examine the elements most great stories share, so you can ensure your messaging resonates.

Marketing

How Effective Storytelling Enables Marketers to Connect with their Audience

When a story is told successfully, it can lead to remembering elements with a greater accuracy. In this blog, we look at how great stories can help you build stronger connections with your audience.

Marketing

The Art of Crafting an Effective Marketing Campaign

In this blog post, we examine the elements that make up an effective marketing campaign, and how you can maintain success and consistency throughout all of your campaigns.

Marketing

Appealing to the Emotions of B2C Consumers

Brands who are able to meet consumers where they're at emotionally are more likely to build lasting relationships. In this blog, we'll discuss how to build your own authentic customer experience.

Marketing

How B2B Customer Experiences Are Becoming Technology-Led

In this article, we’ll discuss how B2B customer experiences are moving towards being “technology-led," and how your team can cultivate its own hyper-personalized experiences that wow your audience.

Marketing

Huber Engineering's Most Innovative Campaigns

In this episode, our guest Jenna Giles joins Laura and Jordan to discuss how Lev and Huber Engineering worked together to use Huber's innovative content to create hyper-personalized email campaigns.

Podcasts

The Psychology of Why We Buy

In this episode, Jordan Kraus and Tyler Williams break down why people make subjective decisions and then find objective reasoning to support their purchases.

Podcasts

Could Generative AI Make the Human Touch in Marketing Obsolete?

Generative AI will change how marketers connect with customers, but to what degree? In this blog, we analyze how marketers are using AI now and predict if it could make the human touch obsolete.

Marketing

AI - How It's Augmenting Marketing as We Know It

In this article, we explore recent updates in the generative AI space, how it's changing current workflows, and how it could transform marketing in the future.

Marketing

Top 5 Tips To Getting Ahead Of Evolving Customer Expectations

In this episode, Jordan and Joe outline five practical tips that can help you stay informed on evolving customer expectations and optimize your marketing operations.

Podcasts

Determining the Next Steps of Your Digital Transformation Journey

Undergoing digital transformation can further optimize processes and personalize the customer experience, but where should you begin? In this blog, Learn how to reach the next steps of your journey.

Marketing

Addressing Common Cliches of Digital Transformation

In this episode of Level Up, hosts Joe and Tyler discuss the common cliches and preconceptions of digital transformation.

Podcasts

What's In and Out in 2023

Gain insight into how you can make more accurate decisions with first-party data, increase customer loyalty through building more authentic experiences, and find a strategic partner.

Podcasts

Introducing Our Level Up Hosts

It’s time to level up with Lev's new podcast for marketers by marketers that distills best practices and strategies focused on helping you continue to grow personally and professionally.

Podcasts

SPARC Group: Digitally Transforming the Customer Experience One Brand at a Time

Discover how SPARC Group LLC continues to enhance their customer experience across all their retail brands in-stores and online by digitally transforming their marketing operations.

Marketing

What Does a Marketer’s Digital Transformation Look Like?

Digital transformation modifies business technologies and processes to enhance the customer experience. By looking at what a marketer's transformation looks like, it becomes easier to obtain yourself.

Marketing

Addressing Marketing Team Gaps with External Help

During economic challenges, marketers are often asked to do more with fewer resources. In this article, discover how you can overcome common challenges and bridge team gaps with external help.

Marketing

Coffee with Clients: Simplifying the Complexities of New Implementations

This month, we hosted our very first Coffee with Clients of 2023 where like-minded Lev clients discussed their marketing challenges. Read now to discover lessons you can apply to solve tough problems.

Marketing

Crafting the Ultimate Content Strategy on a Limited Budget

How do you ensure your own pieces stand above the many already out there, especially with constrained resources? Read now to gain best practices that will set your content program up for success.

Marketing

How to Build an Omnichannel Marketing Strategy with Constrained Resources

Even with a reduced budget, there's still paths to take to establish more personalized experiences across channels. Discover how your team can build an omnichannel strategy with constrained resources.

Marketing

Enhance Your eCommerce Experience with an Omnichannel Approach

Discover helpful tips on how you can implement an omnichannel eCommerce strategy to grow your audience and provide personalized shopping experiences.

Marketing

A Marketer's Guide to Maximizing the Value of Your MarTech Stack

To enable growth with a stagnant budget, you must maximize the ROI of your tech stack. Read this guide to learn how you can fully use your MarTech stack to automate & enhance personalized experiences.

Marketing

Top 4 Ways to Level Up Your MarTech's Capabilities

Ideally, your MarTech should make it easier to execute and optimize marketing campaigns. But with many platforms out there, how do you know which are right for you? Read this article to find out!

Marketing

Marketing Automation Accelerates Customer Value

With stagnant budgets and increasing responsibilities, how can you focus on strategic initiatives? By automating manual tasks, you can begin to prioritize improving the customer experience.

Marketing

How to Overcome Your MarTech's Limitations

For many marketers, manual workflows still rule their MarTech. By analyzing your strategy and MarTech limits, you can begin to automate manual processes & create more engaging customer experiences.

Marketing

Get Your Marketing Strategy Primed for 2023

As we reflect on 2022, it’s valuable to gauge what trends will be at the forefront in 2023, so you can prepare and adjust your strategy accordingly.

Marketing

How Sonos’ Roam Shoppable Email Won the Litmus Choice: Best Email Design (B2C) Award

Discover how Lev and Sonos' Roam Shoppable Email won the Litmus Choice: Best Email Design (B2C) Award by creating an email that incorporates dynamic, personalized content.

Marketing

Top 5 Marketing Lessons From 2022

‘Tis the season to reflect on 5 marketing lessons we’ve learned throughout 2022, so we all can apply them and hit the ground running in 2023.

Marketing

Digitally Transform Marketing Operations with a “One CRM” Marketing Hub

In this article, we’ll explore what a “One CRM” marketing hub is and how it can alleviate bottlenecks and unclear processes, so you can ensure that your customer experience is smooth across brands.

Marketing

Create Email Communications That Resonate with a Next-Level Personalization Strategy

In this article, we explore how a sound system manufacturer gained a centralized view of their customers across business units and enhanced personalization by migrating to MC Enterprise 2.0.

Marketing

The Importance of Flexibility In A Marketing Partnership

Today, marketers must ensure their marketing operations are flexible enough to handle any obstacle. Consider these best practices when evaluating new marketing partnerships.

Marketing

Innovative Approaches to Solving Marketers’ Toughest Problems

Innovation is a cornerstone at Lev. Here are just a few examples of how we've implemented innovative strategies and solutions that solve the toughest roadblocks marketers face.

Marketing

A Marketer's Guide to Holiday Planning in 2022

With the holiday season fast approaching, it’s that time of the year to begin finalizing your promotions. Follow these best practices to take your holiday marketing campaigns to the next level.

Marketing

Why CrowdStrike is Leading the Way for Startup Treasuries

CrowdStrike’s pathway to digital transformation can be emulated by all, no matter the size of the team and access to resources. In this post, we’ll share the innovative approach Crowdstrike has taken to scale and digitize treasury.

Cash Management

Top 5 Treasury Tech Trends To Know

Think of the manual reporting and legacy account information in paper format that prevent you from meeting your treasury goals. You want to know the leading technology trends to better accomplish your strategic objectives as a treasury and financial team.

Cash Management

Treasury Technology: Evaluating What’s New

Some tools are better than others. So, what should you consider when evaluating the wave of new treasury tech?

Cash Management

Driving Digital Transformation as a Controller

Digitally transforming your cash management through automating bank data aggregation can free you from performing constant, manual data entry. But how do you gain your CFO’s support?

Cash Management

Cash Management: How CFOs Drive Digitization in a Remote World

From a cash management perspective, the remote work movement creates a challenge: How do you ensure everyone works with the most up-to-date financial data?

Cash Management

The Imperative for Treasuries to Digitize

Incredible technological advances have occurred within the treasury space in the last few years and it has empowered treasurers to better automate their cash reporting, analysis, and forecasting by establishing a single source of truth for their data.

Cash Management

Determining the Next Steps of Your Digital Transformation Journey

Address Economic Trends with a Proven Treasury Management Strategy

Determining the Next Steps of Your Digital Transformation Journey

Latest Articles

How We’ve Helped Clients Lay a Solid Marketing Foundation Going Into 2023

Getting Your Marketing Strategy Ready for AI

Enhance Your Customer Experience with These Top 3 AI Marketing Use Cases

Our Favorite Leveled-Up Holiday Campaigns

AI Can Help Me Personalize the Customer Experience?!

How to Ensure Your 2023 Holiday Campaigns Make an Impact

Top Market Trends Going Into the 2023 Holiday Season

Enhance Your Marketing Strategy With These AI-Focused Salesforce Dreamforce Sessions

Building An Experience-Focused Marketing Strategy

Top 5 Personalization Myths

What is Experience Orchestration?

Top 4 Tips for Ensuring Your Tech Stack Fulfills Your Marketing Strategy

How to Craft a Successful Experience-Focused Marketing Strategy

Generative AI-Powered Salesforce Tools That Can Revolutionize Your Brand’s Customer Experience

How to Find Your Own Style of Storytelling in Marketing

Build Stronger Connections with Compelling Stories

AI Can Help Me Personalize That?!

Top 4 Elements of Exceptional Brand Storytelling

How Effective Storytelling Enables Marketers to Connect with their Audience

The Art of Crafting an Effective Marketing Campaign

Appealing to the Emotions of B2C Consumers

How B2B Customer Experiences Are Becoming Technology-Led

Huber Engineering's Most Innovative Campaigns

The Psychology of Why We Buy

Could Generative AI Make the Human Touch in Marketing Obsolete?

AI - How It's Augmenting Marketing as We Know It

Top 5 Tips To Getting Ahead Of Evolving Customer Expectations

Determining the Next Steps of Your Digital Transformation Journey

Addressing Common Cliches of Digital Transformation

What's In and Out in 2023

Introducing Our Level Up Hosts

SPARC Group: Digitally Transforming the Customer Experience One Brand at a Time

What Does a Marketer’s Digital Transformation Look Like?

Addressing Marketing Team Gaps with External Help

Coffee with Clients: Simplifying the Complexities of New Implementations

Crafting the Ultimate Content Strategy on a Limited Budget

How to Build an Omnichannel Marketing Strategy with Constrained Resources

Enhance Your eCommerce Experience with an Omnichannel Approach

A Marketer's Guide to Maximizing the Value of Your MarTech Stack

Top 4 Ways to Level Up Your MarTech's Capabilities

Marketing Automation Accelerates Customer Value

How to Overcome Your MarTech's Limitations

Get Your Marketing Strategy Primed for 2023

How Sonos’ Roam Shoppable Email Won the Litmus Choice: Best Email Design (B2C) Award

Top 5 Marketing Lessons From 2022

Digitally Transform Marketing Operations with a “One CRM” Marketing Hub

Create Email Communications That Resonate with a Next-Level Personalization Strategy

The Importance of Flexibility In A Marketing Partnership

Innovative Approaches to Solving Marketers’ Toughest Problems

A Marketer's Guide to Holiday Planning in 2022

Why CrowdStrike is Leading the Way for Startup Treasuries

Top 5 Treasury Tech Trends To Know

Treasury Technology: Evaluating What’s New

Driving Digital Transformation as a Controller

Cash Management: How CFOs Drive Digitization in a Remote World

The Imperative for Treasuries to Digitize

Liquidity Management: 3 Strategies to Provide Bottom-Line Value

How to Fortify Your Liquidity Management Strategy

Top 4 Tips to Successfully Manage Liquidity

How Digital Transformation Empowers Effective Strategic Planning & Analysis

4 Ways to Transform Your Strategic Planning & Analysis with Automated Cash Management

Evaluating Treasury Management Products Within Your Treasury Tech Stack

How Digital Transformation Empowers Efficient Data Management – Square’s Story

How Treasurers Can Empower Efficient Data Management with Automated Cash Management

Mastering the Top 3 Essentials of Treasury Management

How to Automate Treasury Asset Management

Breaking Free From Legacy Treasury Management Systems’ Limitations

Top 4 Benefits From Digitally Transforming Your Treasury

Address Economic Trends with a Proven Treasury Management Strategy

GoTo (Formerly LogMeIn) Case Study

The Essential Treasury Reporting and Forecasting Guide

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